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The International Cricket Council (ICC) has announced the official event song for the Women’s T20 World Cup 2024, titled “Whatever It Takes.” This vibrant anthem is a collaboration featuring the all-girl pop group W.i.S.H., music director Mikey McCleary, and composer Parth Parekh, produced by Bay Music House.
The song is now available for download and streaming on major platforms worldwide as the tournament approaches its kickoff on October 3. The launch of the official music video coincides with the song’s release, showcasing cinematic previews of the tournament alongside highlight reels of memorable moments in women’s cricket. The choreography in the video aims to capture the excitement and energy surrounding this prestigious event, portraying it as a must-watch spectacle.
Celebrating Women’s Empowerment and Sport
“Whatever It Takes” embodies a global pop sound designed to resonate with international audiences and connect with younger fans. The campaign slogan reflects the dedication of elite cricketers striving for excellence in their sport.
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Speaking about the song, McCleary shared, “I feel we have captured the vibe and the energy of a T20 cricket world cup in this song and can’t wait for cricket fans all over the world to listen to it.”
As anticipation builds for the tournament, which will feature ten teams competing across 23 matches in the UAE, “Whatever It Takes” sets an energetic tone for what promises to be an exhilarating showcase of women’s cricket. The action will commence at Sharjah Cricket Stadium and culminate with the final at Dubai International Stadium on October 20.
